Case Study
Optimizing Offer Mix for More Efficient Retailer Support
635 Vine Street, Winston-Salem, NC 27101 • www.inmar.com • 866.440.6917 • solutions@inmar.com • Copyright © 2015 Inmar, Inc. All Rights Reserved ANALYTICS IN ACTION PP$ Escalating Rebate eciency threshold Rebate Efficiency Analysis Cost Per Unit Moved and Redemption Rate $25.00 $20.00 $15.00 $10.00 $5.00 0 0.00% 2.25% 2.00% 1.75% 1.50% 1.25% 1.00% 0.75% 0.50% 0.25% 200,000 180,000 160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 S5 Un