635 Vine Street, Winston-Salem, NC 27101 • www.inmar.com • 866.440.6917 • solutions@inmar.com • Copyright © 2015 Inmar, Inc. All Rights Reserved ANALYTICS IN ACTION A large, category-leading CPG company with a history of heavy promotional investment wanted to take a fresh look at their brands’ collective promotion strategies. Their goal was to identify opportunities to significantly reduce promotion spend while minimizing any potential negativ

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