OPENX - CASE STUDY OPENX CASE STUDY OpenX is a global leader in digital and mobile advertising technology. The company offers services for supply side and demand side partners, to help connect publisher ad inventory to media buyers. Todd Rosenberg, OpenX’s Vice President, Monetization, says: “Our mission is to maximize ad revenue for digital media companies on any connected screen. OpenX solutions include the OpenX Ad Server, the OpenX Ad Exchange with SSP, and our OpenX Content Valuation technology. We operate one of the largest RTB enabled ad exchanges with over 250B monthly transactions flowing through the system.” THE CHALLENGE: ROBUST, REAL-TIME ANALYTICS FOR REVENUE-DRIVING DECISIONS OpenX is dedicated to optimizing revenues and performance for their customers. The key to a

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