Case Study
BetterWorks Helps OpenX Drive Continued Growth with Focus and Transparency
Case Study Snapshot OpenX is a global leader in digital and mobile advertising technology, creating highly efficient, high-quality programmatic advertising markets. OpenX’s unified monetization platform combines an ad server and a real-time bidding ad exchange to deliver the highest value for buyers and sellers across every digitally connected screen. As OpenX experienced rapid growth and success in all aspects of its business, its managem