How OpenX Bidder became Philly.com’s “2nd best salesperson”
How OpenX Bidder became Philly.com’s “2nd best salesperson”
1 PagesHow OpenX Bidder became Philly.com’s “2nd best salesperson” For more information www.openx.com | sales@openx.com | OpenX©2016 Con?dential & Proprietary Publishers often think of direct sales and programmatic sales as two separate entities, an old-school philosophy that limits unlocking their maximum revenue potential. Philly.com optimized OpenX Bidder to compete for all inventory, resulting in overall ad revenue increases and a better un
