OpenGift, a company specializing in advertising gadgets, experienced significant growth after using SALESmanago for marketing automation. By leveraging omnichannel communication, product recommendations, and abandoned cart recovery, they achieved a 129% increase in Average Order Value (AOV), a 299% increase in monitored contacts, and a 143% boost in total sales compared to the previous year. The company utilized email, mobile, and web push marketing, along with AI-powered recommendations and A/B testing. Looking forward, they plan to implement a Customer Preference Center, dynamic exit pop-ups, and a loyalty program to further enhance customer engagement.

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