OOH + Mobile Drive Visit Lift to McDonald’s Campaign Objective Generate awareness and increase sales of the McCafé coffee drink & other menu items, available in the Los Angeles area. Solution Combine a mix of long and short term, roadside and street level units for market domination. Units over-indexed for the CCO RADAR QSR & McDonald’s audiences. Further amplify awareness of the menu offering with mobile retarget- ing, delivering mobile ads to consumers exposed to OOH ads. Campaign Details Timeframe: 4/12/2017 - 10/1/2017, 16 Weeks Market: Los Angeles Format: 253 Posters, 46 Transit Shelters, 7 Printed Bulletins 18+ Impression Delivery: 331 Million Impressions Weekly GRPs: 190 Weekly GRPs Insights Consumers exposed were 42% more likely to visit multiple times Consumer

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