CASE STUDY Client: Canadian Specialty Apparel Chain INDUSTRY: RETAIL SOLUTION: DIGITAL SERVICES | Challenge A specialty apparel retailer with more than a hundred stores across Canada had an outdated legacy eCommerce platform that made it extremely difficult to satisfy their mobile-savvy clientele. Like most retailers facing unprecedented disruption from online competitors and mobile technologies, the apparel chain had an urgent need to update and modernize its eCommerce platform. The specialty retail chain faced four key challenges: > Broken processes on the company website caused users to abandon their shopping carts, eroding profitability and customer trust. > The eCommerce site lacked a responsive design to support mobile and tablet users, crippling efforts to improve mobile co

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