Global Provider of Construction Supplies Transforms Underperforming eCommerce Platform
Global Provider of Construction Supplies Transforms Underperforming eCommerce Platform
2 PagesCASE STUDY Client: Construction Supplier INDUSTRY: CONSTRUCTION SOLUTION: DIGITAL SERVICES | Challenge A $15 billion global corporation that provides machinery, parts and supplies to the woodworking industry had long relied on an expensive, inefficient call center to take customers’ orders. The company created a B2B eCommerce portal in hopes of tapping the potential efficiencies of online sales, but the portal was plagued with performance issues that drove customers to competitors’ sites. The supplier has offices throughout the United States, Canada and more than 80 other countries. Traditionally, it serviced its distributor network and client base through phone orders, but it wanted to shift more business to its B2B eCommerce portal. Unfortunately, the eCommerce platform wasn’t
