Case Study

ONLINE CUSTOMER ONBOARDING GROWS 400%

ONLINE CUSTOMER ONBOARDING GROWS 400%

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ONLINE CUSTOMER ONBOARDING GROWS 400% ENHANCED NEW ACCOUNT OPENING PROCESS IMPROVES BOTTOM LINE VISION Simplify and Streamline Online Onboarding Retail deposit growth is a key initiative at SunTrust, as the bank wanted to reduce its reliance on wholesale funding sources for capital. The majority of new account onboarding took place in person at the branch, while the Internet remained an underutilized source of new business for the bank, repres

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