Digital Magazines A Qualitative Exploration CASE STUDY July-August, 2011 Background & Objectives Following on baseline research conducted on digital magazines on the iPad in 2010, Condé Nast embarked on new round of research to further explore the user experience. ? The scope of this year’s study expanded to include additional titles and probed users’ experience reading magazines across platforms and devices. ? The primary objectives were to: ? Explore perceptions of current app offerings ? Understand the user experience ? Compare rich digital platforms against PDF, web, and Kindle/Nook offerings ? Explore brand engagement ? The qualitative research was used to guide subsequent quantitative research to: ? Point up the key areas to probe ? To optimize wording and frami

Join for free to read