Situation BASF set up its Engineering & Maintenance Asia Pacic Department in Shanghai, China, in early 2011 with plans to hire 100 engineers every year based on business growth. BASF engaged Hudson RPO’s engineering recruitment services in May 2012. Because multiple third-party engineering recruitment agencies had been running the hiring eorts and were competing in the market for the same talent pool, candidates were being approached multiple times about the same BASF engineering jobs with diering messages from agency recruiters. This had negative impact on BASF’s employer brand in the Chinese market. BASF also had little visibility into the candidate marketplace for niche positions and also lacked a clear framework for attracting and engaging talent in marketplace in general. Journey t

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