Onepiec e: B uilding a P assiona t e A mbass a dor C omm unit y as a F ashion B r andG uide C ont ent s B usiness C halleng e P ain P oint s C ust omer S u c c ess S ummar y C omm unit y A ctiv ation 03 05 06 07 08 235 lik es ta ylee v F ollow 235 lik es kir aarringt on F ollow 526 lik es onepiece F ollowB usiness C halleng e S inc e the brand’s inc ep tion, they’v e under st ood the v al u e of w orking with people who ar e passionat e abo ut their brand and pr od u ct s, b ut prior t o signing up with B randbass ador , Onepiec e made us e of a v er y man ual s y st em of emails and online spr eadsheet s. This meant that they spent a big ch unk of their time t r ying t o manag e their c omm unit y with little s u c c ess. Their g oal w as t o eng ag e with their ambass ador s o

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