x Boosting Brand Awareness with Community-Led Growth Finding Brandbassador... allowed us to create the highly engaging and mutually beneficial experience we’ve been after! Carlie Freeman Social Media & Community ManagerGuide Contents Pain Points Customer Success Summary 01 Activate Your Community Business Challenge 02-03 04 05 06 07Therefore, they set out to create a community of brand ambassadors - their Sweat Squad - who shared their values and were passionate about creating brand awareness through fun, educational content. Business Challenges NOOMA realised from the outset that the quickest and best way to acquire new customers was through community-led growth created by quality user- generated content and social buzz. They wanted to curate an environment that was fun, upbeat, a

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