Inkbo x : U sing T ikT ok t o Gr o w & Eng a g e Wit h Y o ur C omm unit yG uide C ont ent s B usiness C halleng e P ain P oint s C ust omer S u c c ess S ummar y R eady t o A ctiv at e C omm unit y 03 05 06 07 08 235 lik es ta ylee v F ollow 235 lik es kir aarringt on F ollow 287 lik es kir aarringt on F ollowB usiness C halleng e Inkbo x had a s ocial media st rat eg y in plac e that r elied heavily on sho w c asing their c omm unit y w earing their pr od u ct, while that is still par t of their st rat eg y t oda y, they w ant ed t o be able t o gr o w their c omm unit y and mak e their w orkflo w mor e efficient when it c ame t o s o ur cing UGC t o r ep urpos e on their ev er-gr o wing s ocial channels. They als o w ant ed t o be able t o s o ur c e specific f orms and st yl

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