fullscope.com | alithya.com | MSsales@alithya.com | 866 420-7624 O’Neal Industries is the largest family owned group of metals service centers in the USA and forms a group of companies that provide product and manufacturing expertise, with strategically located distribution facilities countrywide. In order to remain profitable and grow revenues in the US steel marketplace, O’Neal needed greater visibility of customers, target accounts, and pipeline information that could be shared across the group. The company needed a common platform for producing detailed, accurate analysis of business development and sales forecasts. O’Neal Steel required a CRM solution that would bring field-based and internal sales representatives closer together to improve the flow of customer information bet

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