BACKGROUND OnDeck’s mission: To create and promote informative, educational and inspirational content for the purposes of acquisition, brand awareness, and customer retention. Created to support and empower small businesses, OnDeck is 100% committed to serving its customers with the smartest nancing solutions and world-class service. The company offers small business loans, issuing over $10 billion dollars in nancing, providing business loans, lines of credit, and equipment nancing. Its thought leadership content was available within the Small Business Blog Resource Center; however, it was not performing as expected. OnDeck had bypassed the rst pillar of SEO success – establishing the technical foundation for OnDeck.com. THE SOLUTION OnDeck used BrightEdge ContentIQ to audit the

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