AGA Coordinates SEO with Multiple In-House Teams Using BrightEdge CASE STUDY BrightEdge has actually helped us a lot in doing more SEO work because it lets us show the met- rics and show the actual wins. And, more importantly, it lets us show the potential wins. I think when you see that all you need to do is make these small, little changes and you can gain a lot of impact, that's huge. -- Arnulfo Moreno, AGA Arnulfo Moreno Sr. Communications Manager American Gastrological Association BACKGROUND AGA - American Gastroenterological Association - didn’t addrress SEO until their recent website redesign. SEO took priority following the redesign as AGA lost SERP authority and trac due to inaccurate redirects. They utilize three teams to successfully execute SEO strategies including the

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