Ohio National Broker-Dealer Leads the Way on Social Media, Strengthens Compliance Initiatives The Challenge “ONESCO management was quick to understand the potential power of social media,” said compliance consultant Lonny Elfenbein. “We wanted to make adoption a priority.” ONESCO always strives to ensure that progressive marketing activities work alongside effective compliance practices. They didn’t want compliance ramifications to become an obstacle to its advisors’ use of social media. The company needed to resolve its compliance challenges with the help of a retention and oversight solution. “Fortunately, we didn’t have to look far to find one,” said Elfenbein. Customer Profile Ohio National’s full-service broker- dealer subsidiary, the O.N. Equity Sales Company (ONESCO), has p

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