Social media has revolutionized daily life by enabling global connectivity and transforming business marketing, offering a cost-effective way to reach consumers. As of 2021, over 4.2 billion people use social media. The residential real estate industry has embraced this trend, with 75% of agents using social media for professional purposes. It is the most cited tool for generating high-quality leads, surpassing MLSs and brokerage websites. For those unfamiliar with social media, effective lead-generation strategies can be intimidating, but there are proven methods to help real estate professionals leverage platforms for success.

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