Case Study Ocado 4mediarelations was tasked by high-end online supermarket Ocado and PR firm M&C Saatchi to publicise their ‘Britain’s Next Top Supplier’ campaign across broadcast outlets up and down the country. The two main thrusts of the campaign were to raise awareness of the Ocado brand and their commitment to stocking produce from quality local suppliers, but also to open their ‘Britain’s Next Top Supplier’ competition to as wide an

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