Ocado - Case Study The Introduction Since early 2000, Ocado have grown to become the leading online supermarket, voted the best online supermarket in the UK by Which? readers every year since 2010. With 21 purpose built warehouses and picking centres, Ocado have developed a streamlined structure which has no bricks and mortar stores and allows them to provide over 500,000 active customers with all of their weekly shopping requirements. The Requirements As part of Ocado's commitment to providing the latest technological advancements when it comes to completing all online shopping requirements, the online supermarket regularly runs a number of annual innovation days through their Ocado Technology brand which are aimed at inspiring the nextgeneration of bright minds to join the ever growing O

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