Case Study

Ocado Delivers the Goods With New Online Grocery Service

Ocado Delivers the Goods With New Online Grocery Service

Pages 3 Pages

Corporate Profile Innovative E-Grocer Backed by the John Lewis Partnership (JLP) and in partnership with Waitrose, Ocado is an online grocery service built from a blank sheet of paper. Launched in early 2002 and valued at 687 million pounds (USD 1 billion), Ocado’s aim is to offer the freshest high-quality food and wide range of grocery products at afford- able prices. Ocado is set to become a leading online European food retailer, operating a

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