Case Study

PHOENIX—The German Pharmaceutical Industry

PHOENIX—The German Pharmaceutical Industry

Pages 2 Pages

Industry Profile The German pharmaceutical industry is mature and has a longstanding community of manufacturers and wholesalers supplying the market. Wholesalers have maintained their own sales channels supplying the pharmacy and apothecary chains and independent retailers. T raditionally, manufacturers and wholesalers conducted business using manual, paper-based processes. Wholesalers would fax or phone through their orders to manufacturers

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