O2 Media helps Thomas Cook reach new customers with timely targeted text messages
O2 Media helps Thomas Cook reach new customers with timely targeted text messages
1 PagesThomas Cook UK & Ireland is the second largest leisure travel group in the UK, with retail stores on most UK high streets. Leisure travel spending is discretionary so in difficult economic times the company was looking for ways to reach more customers in new and different ways. The Challenge Thomas Cook decided to trial an O2 Media campaign to see if text message marketing would be a good way to reach its target markets, and with the smaller, ni
