Thomas Cook Omnichannel campaigns with APSIS CDP SUCCESS STORY: THOMAS COOK Northern Europe Read about using data to deliver targeted campaigns, offers and messages for Thomas Cooks biggest campaign of the year.CHALLENGE: Thomas Cook wanted to increase passenger sales for the Summer Holiday Season. This ambition is measured with a set of online KPIs. When people land on the site, the objectives are to get them to: • Search for specific locations • Prepare quotations for the holiday However, the key metric is the number of sales for the period. SOLUTION: To reach these targets, customers and prospects were added to their APSIS Profile Cloud database and the profile’s behaviour across channels was captured over time. Each profile were scored depending on these preferences; h

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