Telefónica UK Ltd, 260 Bath Road, Slough, Berkshire SL1 4DX Countrywide gets closer to its mortgage customers with timely, targeted text messages “The managed text has exceeded our expectations. We have much more of a dialogue with our customers. We can contact customers directly and in real time, which they experience as a service.“ Kelly Reader , Countrywide Case Study For more information on O2’s Joined Up Business approach please go

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