Mountain Warehouse - Vendor Due Diligence About the brand Mountain Warehouse, founded in 1997, is the largest outdoor retailer in terms of UK store numbers (c.250 stores). The business achieved turnover of c.£185m in 2016, with products delivered to more than 100 international markets. EBITDA improved 25% YOY to £25m The Challenge/Task Pragma has supported the business numerous times, completing a number of commercial and vendor due diligence assignments for the company and its sponsors. Most recently, Pragma was commissioned by Mountain Warehouse aspart of an evaluation process associated with the potential for external investment in the company. WHAT WE DID Undertook a comprehensive programme of consumer research, comprising a market survey, exit survey, competitor intercept interviews a

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