CLIENT PROJECT CHALLENGE SOLUTION RESULTS 1 NYE LUBRICANTS Nye Lubricants, Fairhaven, MA Nye Lubricants began life selling lubricating oil to the great whaling ships of the mid-19th century. Today, the company formulates and markets synthetic lubricants to a burgeoning array of customers worldwide. Nye’s products are hard at work in the most challenging applications within virtually every industry including automotive, aerospace, medical and electric energy. Assist Nye management in telling its story clearly, consistently and compellingly to all, regardless of venue, regardless of speaker. The urgent need to launch a bevy of web and online marketing initiatives in alignment with the company’s strategic growth plans. We deployed our Rapid Brand Strategy to work for Nye to bring

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