Customer Case Study bp Lubricants About bp Lubricants: About Hughenden Consulting: bp Lubricants is a branded business (eg Castrol GTX, Magnatec, Edge etc ) that uses marketing, sales and technology to grow value share. It is really three businesses in one, being formed of: • Automotive Lubricants (B2B2C) • Industrial Lubricants and Services (B2B) • Global Marine, Energy & Aviation (B2B) Bp Lubricants currently has 8000 employees in over

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