CLIENT CHALLENGE GOAL CONCEPT DEFINITION EXECUTION RESULTS 1 I GOT CLUCKED Willow Tree Poultry Farm, Attleboro, MA Product introduction – consumer and retail distribution. Introduce Willow Tree Chicken Salad to the Boston market in a wholly unforgettable manner Win distribution: Create consumer awareness and build additional distribution channels for Willow Tree Chicken Salad in the Boston market “I Got Clucked!” Campaign Clucked! (Klukt), W.T., the act of (a Bostonian) being selected to sample delicious, mouth-watering Willow Tree Chicken Salad This concept fueled all creative and served as a foundation that launched, connected and drove all advertising efforts for this initiative. The campaign had an ongoing, guerilla-style feel, aided and abetted with creative “Attac

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