Customer Challenge: Sheila Madrigal began her career in marketing operations. In 2016, the Head of Demand Generation at the publicly traded, hyper-converged infrastructure pioneer Nutanix invited her to explore a different role: email marketing. She hopped on board, eager to expand her skills. At first, in addition to managing the company’s Marketo instance, she found herself single-handedly managing Nutanix’s email marketing globally. In the years since, the company’s marketing organization has grown significantly. Now Senior Manager of Global Email Marketing at Nutanix, Sheila oversees worldwide email strategy and execution for the cloud computing leader. “Initially my team’s goal was to simply get registrations, which is to say conversions, from the emails we send,” Sheila

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