Case Study

Augmenting the Marketing Pipeline to Reach Revenue Goals

Augmenting the Marketing Pipeline to Reach Revenue Goals

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DemandScience partnered with a leading provider of AI- powered selling and pricing solutions optimized for the digital economy that enable companies to price, configure, and sell products and services in an omni-channel environment with speed, precision and consistency. The Demand Generation Manager at the client is an industry leader with 25 years of experience and more than three years in the current role managing global pricing and selling persona- based campaigns from the top down. ABOUT DEMANDSCIENCE Initiative Seeking to improve processes and augment the quality of leads in its pipeline for account development representatives to reach revenue goals, the client was looking for a hybrid program comprised of content syndication with intent data layering and account-based market

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