nugg.ad Branding Optimiser achieves up to 35% more brand awareness for cereals
nugg.ad Branding Optimiser achieves up to 35% more brand awareness for cereals
1 PagesKellogg’s started a four-week online campaign on Bravo.de, marketed by BAUER Media. The campaign goal was an in- crease in brand awareness for the product “Mmmh... TRESOR Choco Nougat”. In order to achieve the best brand awareness possible, publishers and advertisers turned to the nugg.ad brand- ing optimiser with contact class optimisation. The result was an 8 per cent improvement in brand awareness. CAMPAIGN A tandem ad, consis
