Wrigley conducted a successful branding campaign at the online publisher austria.com/plus together with nugg.ad for 5 GUM, a gum with an incredible sensory experience. This significantly enhanced brand aware- ness by a 35% among the austria.com/ plus users. THE CAMPAIGN The objective of the campaign was to boost Wrigley 5 GUM brand awareness. The campaign was implemented with the Branding Optimiser in vienna.at, austria.com. vol.at, s

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