Opportunity In celebration of its 7th Anniversary, NTUC FairPrice Xtra Supermarket was looking to encourage local families to participate in the Trolley Dash; a 3-week contest designed to drive customers in-stores and online. Utilizing Millennial Media’s leading targeting capabilities around key supermarket locations was the catalyst to the success of the campaign. Strategy Relevant Creative: Millennial Media partnered with NTUC FairPrice

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