Heap vs. Google Analytics For Product T eamsTable of Contents SECTION 1 What Google Analytics is good for, and what it isn’t Why not GA now? The next step “Sessions” model vs. “User-centric” model SECTION 2 Advantages of Heap / Disadvantages of GA Advantage 1: Retroactive dataset and real-time reporting Advantage 2: User segmentation Advantage 3: (A)ARRR Advantage 4: Retention Advantage 5: Collaboration Advantage 6: Scale Conclusion 5 13 27 2 © 2022 Heap Inc. | heap.io HEAP VS GOOGLE ANALYTICS FOR PRODUCT TEAMSIntroduction If you’re on a product team, you’ve likely used Google Analytics. Maybe your team decided it wanted to be more data-driven. Maybe you thought, “I wonder if I can see what’s happening in my product?” Maybe a directive came down from above: s

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