Case Study
Now That Content Marketing Reigns, What’s Next in Your Marketing Investment?
WHITEPAPER Now That Content Marketing Reigns, What’s Next in Your Marketing Investment?02 Table of Contents Introduction ............................................................................................................................................................................................... 03-05 The Strategy Has to Support the Goal .................................................................................................................................................. 06-07 Know Who Your Target Audience Is, What They Want and When They Want It .......................................................................... 08-10 Identifying the Right Distribution Channel Mix is Crucial to Your Success ............................................................