Determining the Return on Investment for Your Marketing Strategy
Determining the Return on Investment for Your Marketing Strategy
29 PagesWHITEPAPER Determining the Return on Investment for Your Marketing Strategy02 Introduction ................................................................................................................................................................ 03-05 What is telemarketing? ............................................................................................................................................. 06-08 Calculating the True Cost of a Lead ........................................................................................................................ 09-12 The Cost of Lead Generation for Digital Platforms .............................................................................................. 13-14 The Cost of Lead Generation for Telemarketing .....
