Challenge A large North American paper manufacturer was selling its excess product to a handful of buyers via a slow, manual process: spreadsheet offerings were being sent out to the buyers and the company’s customer service team would track offers for each lot. Another challenge for selling paper to the commodities and recycling market was starting auctions at a significant “price per ton” opening bid, which appeared intimidating to some buyers. Needing a more modern approach, the manufacturer partnered with B-Stock with the following goals: • Automate the sales process • Increase the amount of interested buyers • Increase demand and pricing for the product Solution To address these goals, B-Stock launched a business-to-business marketplace for the manufacturer, enabling approved

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