Case study: Armstrong World Industries No ceiling on success How global B2B brand Armstrong World Industries is empowering its marketers to scale new heights. Armstrong World Industries is the largest suspended ceiling manufacturer in the world, with a 150 year history and more than 8000 employees worldwide. The mission of the brand is to deliver innovative ceiling solutions that create beautiful and efficient work and play spaces, and improve people’s workplace experience. “T o overcome our challenges I needed to get the whole marketing team up to speed with all the skills and tools we needed, in a short space of time” John Kerr, marketing and commercial excellence director, Armstrong World Industries The marketing challenge Armstrong’s key markets are architect

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