b2bmarketing.net Putting team development at the centre of delivering killer marketing results Case study: Scottish EnterpriseCase study: Scottish Enterprise It’s an ambitious plan, with over £339 million to invest annually and targets to support up to £1.4 billion of turnover growth for the Scottish economy. A mission like this requires some seriously skilled and innovative marketing resource behind it. And that’s just what Scottish Enterprise (SE) set out to achieve. The marketing challenge Attracting innovators means being innovative, and for SE that meant developing world-class digital marketing capabilities. Like many organisations, SE knew its 20-strong marketing team – some from B2B and some from B2C backgrounds – had digital marketing skills gaps that needed to be filled.

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