Nissan India experienced a surge in online inquiries during COVID-19 but lacked optimized mobile platforms for handling this increase. To improve customer communication and digital service requests, it partnered with SingleInterface to integrate Google's Business Messages across 172 locations. This move boosted the session-to-lead ratio by 33% and tripled lead conversions through chat, enhancing the consumer experience and demonstrating the effectiveness of proactive digital engagement strategies in addressing customer needs efficiently.

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