Nikon UK: The rise of weather photography - Brands2Life To appeal to Nikon’s target audience and show that to capture great photography you need more than a phone we highlighted the rise of the ‘wethie’ – revealing comprehensive research documenting Brits’ obsession with shooting the breeze. Working with three professional photographers, including a storm chaser from the US, to capture a series of inspiring weather images, we revealed the tops tips to taking weather photographs. Coverage included two pieces on The Telegraph online, The Times print, The Daily Mail, Metro and Daily Star

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