Case Study

Nikon: Mick Rock the revisit

Nikon: Mick Rock the revisit

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Nikon: Mick Rock the revisit - Brands2Life To launch the Nikon Df – a camera that combines stylish retro design with the latest professional photography – Nikon ‘revisited’ iconic photography with legendary rock and roll photographer Mick Rock, the man that shot the 70s on the original F-M camera series – making him the perfect ambassador for a European campaign. Mick Rock recreated some of his best known images including Queen and Debbie Harry on the new Nikon Df, all while sharing stories from his career (and thoughts on the new camera) with National and culture title across Europe. The Nikon team flew to New York to capture the magic in action and film a behind the scenes documentary. Brands2Life worked closely with Nikon’s European markets, helping them select the best titles in their

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