Case Study

Nikon Project Spotlight: Harnessing photography content trends

Nikon Project Spotlight: Harnessing photography content trends

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Nikon Project Spotlight: Harnessing photography content trends Nikon: Project spotlight CHALLENGE In a world dominated by smartphone images, our challenge for Nikon is to demonstrate what can be achieved using superior cameras. APPROACH ‘Project Spotlight’ was designed to shine a light on talented emerging Nikon photographers who are pushing the boundaries of photography, while simultaneously harnessing photography content trends that would deliver engaging content for editorial and social across Europe. We challenged Portuguese photographer, David de Rueda to spend six weeks exploring Europe’s abandoned buildings and places, including a derelict Soviet space shuttle facility and the city of Pripyat in the Ukraine. We took a film crew on the road with David to capture him at work, to furt

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