Nikon: Model Meets Mural - Brands2Life CHALLENGE To promote the capabilities of Nikon’s latest DSLR, the D850, we created content that showcased the camera’s USPs – its incredible speed and spectacular image quality. We challenged British fashion photographer, Julia Kennedy, to use the D850 to capture two different art forms – murals and fashion –in an an original image series which would not only demonstrate the camera’s capabilities, but would deliver images worthy of earned media placement. APPROACH We coordinated the photoshoot and managed the production team to deliver an eight-part image series which could be pitched by Nikon’s European markets. We delivered the assets, which included behind the scenes video footage as well as social content such as Instagram stories in a PR

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