Nikon JW Anderson Collaboration for Nikon 1 - Brands2Life We propelled Nikon onto the front row of London Collections: Mens 2013 through a collaboration with designer of the moment, J.W. Anderson, to create a camera bag for its design-led flagship camera, the Nikon 1. We set up a series of interviews which saw Nikon hit the fashion pages of Vogue, Harpers Bazaar, Grazia and GQ. We gifted key influencers with the camera and camera bag, to ensure it was spotted on the front rows at his catwalk show. Finally, we hosted a co-branded after-party in London’s East End, attended by over 300 media and fashion influencers from across Europe.

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