CASE STUDY : SFR Telecommunications 1 Nikon by Kanban Case Study: “Varnish Plus, it’s lightning fast, and flexible ”2 About Nikon Nikon was founded in 1917, a long time before the need for web performance. They maintain a significant foothold in one of the most popular segments of the consumer electronics market – optics and imaging – benefiting immensely from digitization of both products and content. Nobuyoshi Gokyu, Senior Vice President and General Manager of Nikon’s Imaging Business Unit †, notes that as the technology has matured, the products themselves have struggled to remain distinct. Consequently, price wars are becoming fiercer and Nikon has responded to this with investments in site efficiency, e-commerce, and a richer, more content driven customer experience. Efficie

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