NIELSEN ON THE GO APP The Nielsen Company. For more than 90 years, Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail, and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. Nielsen’s Media segment, which provides media and advertising clients with total audience measurement services across all devices in which content is consumed, is a well-known division of the company, but they also support a Connect segment, which delivers the industry’s only global view of retail performance measurement to CPG manufacturers and retailers. By integrati

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